Privacy Policy

1. Introduction

Welcome to BetterKids ("we," "our," or "us"). We are committed to protecting the privacy of children using our educational app. This Privacy Policy explains how we collect, use, disclose, and safeguard information from users of the BetterKids mobile application and website (collectively, the "Service").

COPPA Compliance: BetterKids is designed for children and complies with the Children's Online Privacy Protection Act ("COPPA"). We do not knowingly collect personal information from children under 13 without verifiable parental consent.

2. Information We Collect

2.1. Information Provided by Parents/Guardians

• Parent/Guardian email address (for account creation and communication)
• Child's first name or nickname (optional, for personalization)
• Child's age range (for age-appropriate content)
• Payment information (processed securely through Apple/Google payment systems)

2.2. Information Collected Automatically

• Device identifiers (for app functionality and crash prevention)
• App usage data (time spent on activities, progress tracking)
• Photos and videos uploaded by users (for school update features)
• Log data (app errors, performance metrics)

2.3. Information We Do NOT Collect

• Child's full name, home address, or phone number
• Child's social security number
• Precise geolocation data
• Child's photo or video for identification purposes
• Persistent identifiers for behavioral advertising

3. How We Use Information

We use collected information for the following purposes:

• Provide Educational Content: Deliver age-appropriate learning materials and activities
• Track Progress: Monitor child's learning progress and achievements
• Content Generation: Use AI to create educational content and analyze uploaded images
• Communication: Send important updates to parents/guardians
• App Improvement: Analyze usage patterns to improve user experience
• Support: Respond to support requests and technical issues
• Compliance: Comply with legal obligations and enforce our Terms of Service

4. Third-Party Services

We use the following third-party services that may process user data:

4.1. OpenAI API

• Purpose: Generate educational content and analyze images
• Data Shared: Uploaded photos/videos, text prompts
• Privacy Policy: OpenAI Privacy Policy

4.2. YouTube API

• Purpose: Provide curated educational video recommendations
• Data Shared: Search queries, viewing preferences
• Privacy Policy: Google Privacy Policy

4.3. Payment Processors (Apple App Store / Google Play)

• Purpose: Process in-app subscription payments
• Data Shared: Payment information (handled by Apple/Google, not us)
• Note: We do not store credit card information

5. Parental Rights and Controls

Parents and guardians have the following rights:

• Review: Review any personal information collected from your child
• Delete: Request deletion of your child's personal information
• Refuse Collection: Refuse further collection or use of your child's information
• Control Features: Disable certain app features that collect data

To exercise these rights, contact us at: privacy@betterkid.app

6. Data Security

We implement industry-standard security measures to protect user data:

• Encryption of data in transit (HTTPS/TLS)
• Secure data storage with access controls
• Regular security audits and updates
• Limited employee access to personal information
• No sale or rental of user data to third parties

7. Data Retention

We retain personal information for as long as necessary to:

• Provide the Service and maintain user accounts
• Comply with legal obligations
• Resolve disputes and enforce agreements

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

8. No Behavioral Advertising

We do NOT use persistent identifiers to track children for behavioral advertising purposes. We do not serve targeted ads to children or share children's information with advertisers.

9. International Users

BetterKids is operated in Vietnam. If you are located outside Vietnam, please be aware that information we collect may be transferred to, stored, and processed in Vietnam. By using the Service, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending an email notification to parents/guardians

We will obtain renewed parental consent if changes materially affect how we collect or use children's information.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

12. Parental Consent

By creating an account and allowing your child to use BetterKids, you (the parent or legal guardian) consent to the collection and use of information as described in this Privacy Policy. You represent that you are the parent or legal guardian of the child and have the authority to consent on their behalf.